More and more men are becoming more open about addressing concerns like excess chest tissue. Gynecomastia surgery—commonly called “male breast reduction”—is no longer a topic hidden behind closed doors.
At our Waterloo practice, we see men of all ages seeking information and options to feel more comfortable in their own skin. Learn more about the reasons behind this procedure’s growing popularity, and how it can help you gain a more masculine chest contour.
What Is Gynecomastia?
Gynecomastia refers to the presence of excess glandular tissue or fatty deposits in the male chest. It can appear as a soft mound or firmer area under the areola. For some men, this tissue develops during puberty and remains into adulthood; for others, weight changes, certain medications, steroid use, or genetics can all be contributing factors.
Enlarged breasts in men are typically a cosmetic issue rather than a medical concern. However, they can have very real impacts on your self-esteem and quality of life, making gynecomastia surgery a welcome option to refine the chest.
Why Is Gynecomastia Surgery on the Rise?
At our practice, male breast reduction procedures have grown from an occasional case to a near-weekly occurrence. Why?
- Changing attitudes: Cosmetic procedures are no longer seen as “just for women.” Men now recognize aesthetic surgery as a valuable part of self-care, with social media and mainstream discussion reducing stigma.
- Lifestyle and cultural shifts: Sedentary lifestyles, fitness supplements, and the rise of cannabis usage have made chest fullness more noticeable in some men.
- Advances in technique: Modern technology means smaller incisions, improved comfort, and more predictable results. Power-assisted liposuction and refined excision (skin removal) methods allow surgeons to treat the condition through discreet incisions, often just a few millimetres long.
What Happens During Gynecomastia Surgery?
Every procedure begins with a thorough consultation to discuss goals and assess your unique anatomy. Your surgical plan may involve:
- Liposuction to remove excess fatty tissue.
- Skin excision to address firmer glandular tissue or reshape the chest.
- Combination techniques for optimal contour.
Your anesthesia options—local with sedation or general anesthesia—are tailored to your needs. Your surgeon will explain your plan and answer questions so you can make an informed decision.
Gynecomastia Recovery and Results
Recovery is generally straightforward. Most men return to their routine activities within a few days, with exercise and heavy lifting typically resumed in three to six weeks. Compression garments and post-surgical instructions help minimize swelling and support healing. It’s important to follow your surgeon’s postoperative guidance for the best outcome.
Why Choose an Experienced Surgeon?
Experience matters. Our surgeons have performed hundreds of gynecomastia procedures and are certified by the Royal College of Physicians and Surgeons of Canada. Patients appreciate their personalized approach—including Dr. Shenker’s unique perspective as someone who has undergone the surgery himself. This firsthand understanding helps guide a compassionate, discreet process.
Ultimately, Gynecomastia Is No Different Than Any Other Aesthetic Surgery
Otherwise healthy and vibrant men have a specific cosmetic and physical concern that can be easily and safely corrected with a short operation that leaves essentially no scars. This operation can have a huge impact on a man’s life. If you don’t like the chest you see in the mirror, come talk to our experts about it.
Ready To Learn More?
If you’re considering gynecomastia surgery, the next step is a professional consultation. During your visit, you’ll learn whether the procedure is right for you, what options are available, and what results you can realistically expect.
Our plastic surgery practice in Waterloo serves the greater London, Ontario, area. You can request a consultation using our online form or call us at (519) 746-1132 to schedule an appointment.
This blog post was originally published in November 2017 and has been updated for 2025.
